Slow websites lose customers before the first scroll. Practical techniques to improve Core Web Vitals and page load times.
Speed is the cheapest conversion improvement available to most businesses. Every additional second of load time measurably reduces enquiries and orders.
The usual culprits are oversized images, blocking scripts and fonts loaded from too many sources. Compress and size images correctly, defer non-critical scripts and self-host fonts where possible.
Measure with field data rather than lab scores alone — real visitors on real networks tell you what to fix next.