Account structure
- Keyword targeting and match strategy
- Negative keyword hygiene
- Campaign and budget segmentation
- Audience layering
Turn Search Demand Into Qualified Traffic
Search, shopping and remarketing campaigns measured on enquiries, not clicks.
Paid search reaches people at the exact moment they are looking for what you sell.
- Google Ads
- Search campaigns
- Display advertising
- Remarketing
- Shopping campaigns
- Conversion tracking
What's included
How we approach the work
Creative and copy
Ad copy tested against the objections and language your buyers actually use.
Landing pages
Landing page optimisation so the click has a clear, relevant next step instead of a generic homepage.
Measurement
Conversion tracking, campaign management and performance reporting. We optimise campaigns toward measurable business goals — we do not promise guaranteed leads, sales or ROAS.
Our process
A structured, transparent engagement
- 01
Discover
- 02
Audit
- 03
Strategise
- 04
Execute
- 05
Optimise
Portfolio
Who PPC Advertising is built for
The kinds of firms and organisations we deliver this service for — each engagement is planned, measured and reported transparently.
Legal Services
Law Firm Lead Generation
PPC Advertising
High-intent search campaigns with call tracking and cost-per-case reporting.
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Dental & Healthcare
Dental Implant Campaigns
PPC Advertising
Treatment-specific ads, landing pages and consultation booking tracking.
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Property
Estate Agency Valuations
PPC Advertising
Valuation-request campaigns targeted by postcode with remarketing to warm sellers.
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Retail & E-commerce
E-commerce Shopping Ads
PPC Advertising
Shopping and performance campaigns structured by margin and product category.
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SaaS & Technology
SaaS Demo Requests
PPC Advertising
Competitor, category and intent campaigns optimised for qualified demo bookings.
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Trades & Home Services
Home Services Calls
PPC Advertising
Emergency and service-area campaigns optimised for phone calls, not just clicks.
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