The strongest lever in paid media is usually the page, not the bid.
If the ad promises a price, the page should show a price. Mismatch is the most common cause of high bounce rates in paid campaigns.
Keep the page focused: one offer, one form, minimal navigation.
Test headlines before bidding strategies — copy usually moves results further and faster.
Search terms, match types and conversion tracking — where most accounts quietly lose money every month.
Read moreFrequency caps, sensible windows and message sequencing keep remarketing profitable and welcome.
Read morePlatform-reported numbers flatter themselves. How to build a view of performance you can trust.
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